By this time you must have heard about the deadly coronavirus pandemic. Coronavirus has a palpable impact over our lives today. It has impacted businesses ranging from small brick-or-mortar stores to successful giant organizations and online e-Commerce businesses in ways no one ever expected in last 21 years.
The economic condition of various countries is at stake — businesses are forced to shut down, people are asked to stay home, small retail owners are requested to close their shops. So, if you see this moment of remorse as an opportunity, you are mistaken.
In times of crisis like this, all you can do is think of using the digital landscape for branding not for marketing. Communicate with your audience in the time of need. Keep your customers informed. However, you need to create a complete strategy for times like these to strengthen your bond with the customers.
Here are a few guidelines to pursue while making a digital marketing strategy.
Stay connected with your customers During Coronavirus
People who stay with you in your difficult times are true to you. This statement applies in business as well. Show some empathy towards your customers. In this time, you must try every possible way to connect with your customers keeping the concept of ‘social distancing’ in mind. Remember, you are trying to support them not increase their problems.
Try and be informative. Your customers are locked in their homes away from the reality of what’s happening outside. Be their eyes. Keep them informed via your digital marketing channels.
Stop exploiting the situation to make a quick buck
Don’t exploit the situation for a few bucks. Your single step in the wrong direction can result in poor branding and can push your brand several steps down from its actual level.
In the times, when there is scarcity of essential items like face masks, hand sanitizers, tissues etc.
People are stocking them and then reselling it via various mediums at an increased price. Well, we must understand that this not what a businessman would do, this is not what we call marketing. This is black marketing, an activity not appreciated in the eyes of a human or God.
Change your automated messaging
Sometimes a human to human conversation is fruitful in business. Instead of using chat bots, interact with your customers via Facebook, LinkedIn, Twitter chat, Instagram images and other social media marketing techniques. This may have a better affect on attracting new audience to your social media channels.
You can also be helpful to your customers in charitable ways where you are providing them the much needed facilities like groceries or other essentials.
Eliminate paid advertising
While you are in the CONVID- 19’s world, you can stop thinking about paid marketing. It is undoubtedly true that people who are sitting at home are scrolling through Google daily and the rate has been increased since the lockdown, but they are not buying anything.
So if you have any E-commerce of product based business, you might need to reevaluate your digital marketing strategies.
If you are running paid or PPC ads for brand awareness then your ads might bear fruitful results else it’s a big NO!
Make your presence known
In the tough times of coronavirus, every other business is trying to survive even your competitors. They are not gone anywhere. They are still coming on top in the Google reach results and your customers are checking their activities regularly. Make sure in this hard time, you don’t miss to do your job. Make your presence felt by your customers.
Stay ahead of your competition
Now that we are talking about competition in business, you can easily focus on strengthening the SEO of your website. Search engine optimization of your website can increase the website traffic, bring more prospects and increase the chance of conversions. So, you can utilize your time to climb to the top of the SERPs and optimize you website.
This is the right time to finish your digital to-do-list. Surpass your competitors by focusing on your SEO campaign. This way you can get more leads and increase your revenue.
Be prepared for the bounce-back surge
Hopefully, coronavirus outbreak will fade away in sometime so be prepared! Though, it will take some time for everyone to be back on their foot. It will be helpful for you and your business if you start strategizing from this time to be in the race.
You can always start with strategizing with your digital marketing practices. You can always reach us for our expert assistance.
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