Well, It is 2020, and if your small business does not have an online (digital marketing) marketing strategy, you’re already behind the competition for online business.
Who is not aware of online social media today? The kids of 1st or 2nd standard, the college-going youngsters, the servicemen/ businessmen or the grown-ups who spent all his years working and now enjoy using mobile for some leisure time. Who is not on social media? Almost everyone is a part of the big crowd on the web today.
According to a reliable resource Statista.com, “In 2019, an estimated number of 2.82 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.”
Which Platform Is Better For Online Marketing For Small Businesses?
Such a big number can impact any online marketing strategy. Thus, there is no other platform for online marketing of small businesses than social media.
People who invest time on social media for reaching out to others for hangout get relaxation time but the businessman who sees it as a business opportunity can earn around $100,000. Yeah!
A shocking figure but earnable. Businessmen are earning this much by promoting their products online via doing SEO of their website, using various Digital marketing techniques, presence social media channels, and advertising on Facebook and Google as these techniques are more efficient and result-driven. Let’s understand each platform one-by-one so you can analyze which platform is perfect for your business growth.
Platforms for Online Marketing of Small Business
The official Website on the web is not enough for the marketing of small businesses. It’s essential that the recent SEO techniques are implemented and digital marketing activities are continuously performed so your website (your business) comes on top in search engine result pages. Whereas, social media channels work independently where each channel performs distinctly and give different results.
Along with your online business website, CEOs have a good chance to grow their Business reach, visibility, awareness and partners i.e. “SOCIAL MEDIA PLATFORMS” yes! That’s true and one of the best ways to engage the target audience for your business.
Let’s have a look at different types of social media platforms good for Small Business Owners.
Facebook Marketing For Online Business:
Facebook had around 2.5 billion active users around the world by the end of 2019. Undoubtedly, this number will grow exponentially in 2020, creating a wider audience for your business product promotion.
Understanding Facebook marketing for small businesses:
1. Create A Business Page
To run your business successfully online, keep your personal space separate from the business. Create a professional Facebook page for the business from your profile; this will not impact your personal profile. Add your company details and complete it with all the formalities required.
2. Post Regularly
Post engaging content on your business page which reflects the type of your business and helps new prospects in reaching out to you.
3. Promote your page
Promote your page among your friends and family for greater visibility of posts. Ask them to ‘Like’ and ‘Follow’ your page to view new updates on the page regularly in their news feed.
4. Engage your followers
Interact with your page followers via comments or individual messages to retain them as your followers.
Instagram Marketing Business Strategy:
Instagram is all about pictures if you can capture the beauty, effectiveness, uniqueness of your product, this platform is for you.
This platform works best for restaurants, jewelry, photography, tour & travel industry, etc. where things are sold on the basis of their appearance.
LinkedIn Marketing Strategy:
LinkedIn is the best platform for building a brand. Make a strong professional network on LinkedIn. Follow the steps given below to initiate with LinkedIn marketing.
1. Building Your Brand:
Showcase your expertise. Post intriguing content on LinkedIn which will attract people with good intellect.
2. B2B Advertising on LinkedIn:
Create a campaign paid or organic for advertising on LinkedIn. Analyze your audience and then set a budget.
3. Marketing Strategies for Small Business:
Developing marketing strategies can be intimidating. LinkedIn helps you in making marketing strategies also via continuous blogs and video tutorials.
Google Marketing Strategy for Small Business Owners:
When everyone is coming in front of how Google can miss. Google is giving various opportunities to highlight their business on Google search engine. The businessman can list their business on Google via Local Business listing and get maximum visibility.
Google My Business
One of the best and easy platforms to convert your offline business into the online business for small business owners i.e. Google My Business.
It allows you to display your open business hours, contact number, and directions on Google Search and Maps. Provide all the relevant information because it helps the prospects in reaching you. This is a free and verified service provided by Google.
Paid Marketing Strategy For Online Business
Although most of the small business owners have a good budget and usually want to grow their business very fast like more engagements, Lead Generation, Calls Enquiry through target audience.
There is a good way which helps random leads and business conversion i.e. Google Adword, Facebook Ads and Instagram Ads.
An amazing facility offered by Google to show the advertisement to the people whenever they reach for a product related to your business. This is a paid service offered by Google that helps you target a specific audience who can be your prospects.
Google for Retail
This feature allows you to showcase your products on Google along with other retailers. It helps the customer in comparing prices and quality easily.
AdSense, AdMob, and DoubleClick
Show ads on your site or mobile app.
Facebook advertising is the best tool to promote small businesses without splurging a lot. However, this is paid marketing and involves a budget. For Facebook marketing, you need to decide a few things first.
- Why do you what to advertise on Facebook? (Promotions/ Engagement/ Lead Generation/ Direct Sales)
- Who can be your prospects?
- Do you have a custom target audience or you want to search for new prospects on the basis of Demographics (Location)?
- What is your Budget?
Answer these questions are we will help you in setting up a Facebook ad campaign.
Summary: Small business is afraid of using online techniques to drive more sales but these are surefire techniques which will drive results, boost your sales and increase your business revenue. If you need our assistance in the online marketing of your small business/ startup, call us on +91-120-425-7273